// a field guide for technical founders
Bootstrap your idea into a real business.
A minimal directory and wiki of what a technically-minded founder needs to go from idea to paying customers — without raising a round. The podcasts, books and guides that actually move the needle.
directory
Hand-picked resources, grouped by what you need.
Listen on the commute. Founders, operators and investors, unscripted.
Watch teardowns, build-alongs and interviews.
The canon. Read these before you write a line of code.
Subscribe once, learn forever. The essays and lists worth your inbox.
Where bootstrappers hang out, ship in public and swap notes.
Where to put your thing in front of people on day one.
guides
The wiki bit — opinionated, tactical guides on validation, traction, pricing and launching.
How to find out if anyone wants this — before you spend three months building it.
The unscalable, manual hustle that gets you from zero to your first paying users.
There are ~19 ways to get customers. Most founders only seriously try one. Here's how to find yours.
You're almost certainly charging too little. How to price for a sustainable bootstrapped business.
Turn your build journey into your first marketing channel and audience.
A practical checklist for getting the most out of launch day.
Why search is the bootstrapper's favourite channel, and how to start.
How to email strangers and actually get replies — useful for B2B and partnerships.
Where good startup ideas actually come from — and how to tell a real one from a shiny one.
MRR, churn, LTV, CAC and runway — the small set of metrics a bootstrapper should watch, in plain English.
If people can't tell what you do and who it's for, nothing else in your funnel works.
A leaky bucket can't be filled. Why keeping customers is the cheapest growth you'll ever get.
Algorithms giveth and taketh away. An email list is the one channel nobody can switch off.
When to go full-time on your bootstrapped business — and how to do it without betting the house.
How a solo founder can use AI as leverage across building, marketing and support — without shipping slop.